To understand the true environmental impact that the fast fashion industry has on our planet, we have to understand the full supply chain process that goes behind the making of a product. With brands and consumers becoming more environmentally conscious about their choices in the materials used to make our clothes and our fashion accessories, there is a growing trend popularity in eco-friendly production technologies and organic and sustainable textiles.
Sustainable fashion brands aim to replace the use of environmentally harmful materials and chemicals with sustainable eco-friendly materials all while taking into account the entire life cycle of a garment and the supply chain behind it, from how and where it is made up until it ends up in landfills.
Just look at wooden sunglasses, they're gaining popularity because of consumers are loving the background story. All polarized sunglasses or prescription eyeglasses are handcrafted from premium materials such as sourced wood and recycled materials bringing you high-quality feel and long-lasting products. For example, the Flash Sunglasses are handcrafted from Ebony Wood and translucent blue acetate. They're the perfect piece to create a simple, versatile and irresistibly retro look.
As for you, the consumers, along with purchasing clothes from sustainable fashion brands made with eco-friendly and sustainable materials, make sure you’re well informed of the origins and “traceability” of your product. Invest in long lasting and versatile pieces such as women's sunglasses that will have a longer life cycle in your wardrobe. If you feel like you want to change up your style and for new or more updated pieces, try clothes swapping or secondhand buying in order to save garments from ending up in landfills. Each and every step in sustainable fashion has an immense positive environmental impact on our planet.
Each and every step we take towards transforming the fast fashion industry into a more sustainable one, brands and consumers together, has an immense positive environmental impact on our planet and helps build a better future for generations to come.