The frames are built to prioritize sustainability, using M49 bio-acetate, a plasticizer made from natural resources such as cottonseed fiber and wood, and recycled plastic chips scavenged from bottles headed for landfills or oceans.
Timber from sustainable forests helps prevent deforestation, while biodegradable acetate will decompose beautifully at the end of its life without leaving a trace of toxic remains. Each material, even made from natural resources, is selected thoughtfully to guarantee the highest quality while minimizing the environmental impact.
The manufacturing process is just as significant here. Insisting that their glasses are made from recycled materials, brands emphasize repurposing, using water bottles, milk bottle tops, wood chips, and beer keg lids in their recycled glass frames. This focus on turning trash into treasure drastically aids in reducing waste and the carbon footprint of the products.
Renewable energy (solar or wind, for example) powers the factories, too, while water use is kept to a minimum thanks to cutting-edge techniques. The leftover waste from the manufacturing process is recycled or reused, leaving a minimal amount to be discarded. This ‘cradle-to-cradle’ approach combines ethical and rational thinking with every pair of glasses made in a process that aims to be as sustainable as possible.