The Amazon rainforest is in flames...
Over the past few weeks, the Brazilian Amazon rainforest has been experiencing a rash of intensifying forest fires and Brazil has declared a state emergency for the region. More so, the number of wildfires recorded this year in Brazil is at 73,000, nearly double last year’s total.
Why is the loss of the Amazon rainforest such a devastating crisis for our planet?
To understand the impact the loss of this rainforest will have on our planet, we need to first learn about the various roles it fulfills!
The Amazon rainforest is one of the world’s most important ecosystems. More species of plants, animals, insects, and micro-organisms can be found in the Amazon than anywhere else on land. It is the world’s largest tropical rainforest, covering over 5.5 million square kilometers across 9 countries.
The Amazon is often referred to as “The Lungs of the Earth” - more than 20% of the world’s oxygen is produced by the Amazon.
Running through the rainforest is the Amazon River - a network of many hundreds of waterways that stretches 6,840km. It is the largest river by discharge of water in the world, and the second in length.
How can we help?
Let’s start planting! The only way to rebuild the Amazon is to plant trees back into the ground.
Through our partnership with One Tree Planted, we will be urgently aiding in the reforestation of the Amazon rainforest.
Although it will be a number of years before we can plant directly in the areas that are being ravaged by the fires, PERU, home to the second largest portion of the Amazon, is ready for planting right NOW!
This is why for every pair of wooden sunglasses you purchase, a tree will be planted in the Amazon rainforest!
We have chosen to focus our efforts on helping rebuild our precious Amazon rainforest, and with your help we can make a difference!